It is important to consider the assumptions people might have about the medium used on a project, specially so we can refute them and create a better product. Regarding my medium, women’s quote t-shirts, I believe that people have the following assumptions:
- Feeling like the centre of attention of people trying to read what they say
- Good quality and well designed clothes are expensive
- Clothes go out of trend
- The message on the t-shirts is not personalised
- Everyone else will have it
- T-shirts with slogans are on basic shapes
- They are boring or plain
Some of these assumptions are true, but some could be reconsidered. For example, the t-shirts do not need to be boring or generic, because my goal is to use quotes or messages from social media, and create surveys there so people can choose what phrases work best.
The assumptions about the price and trends are true, but not necessarily bad, and I would provide the option of buying the digital design itself in order to save money on the t-shirt. The audience can still use this design on their social media to spread a message, although that is not my main goal with this project.
The whole project could be reconsidered to avoid the t-shirts altogether, since the purpose is to empower women, and that could be done in many different ways: through social media, with motivational videos, speeches, charitable work, a book... However, in my opinion there is value on the visual aspect of t-shirts that women can wear to different events and women’s marches. It can create a special connection that social media cannot.
Regarding the typographic conventions, I have found during my research that most of the designs for women’s t-shirts are:
- quite plain
- using sans serif fonts
- in black
- or pastel colours
and my idea is to use colourful hand-drawn elements and letters, that create a visual experience, and not only semantic, by designing more visually appealing graphics that give a touch of fun to complicated issues.